Marketing & Revenue Attribution System

Stop guessing where your jobs come from.

A single system that tracks every lead from first touch to closed revenue — so you finally know which dollars build the business and which ones get wasted.

PREPARED FORRhino Foundation Systems
ATTNTroy & Leadership
SCOPECRM · Ads · Attribution · SEO/GEO
The Situation

You're a $10M+ company running on numbers you can't trust.

Rhino has 40+ years of reputation, a real service area across Utah, and roughly $30k/month flowing into marketing. The problem isn't demand — it's visibility into what's working.

Right now, leads scatter across Estimate Rocket, GoHighLevel, a separate call line, and manually-updated spreadsheets that don't agree with each other. Calls get logged as "organic" even when an ad or a salesperson created them. Nobody gets notified fast enough to follow up. And $17k/month in ad spend plus $9k/month in SEO is being judged on data that is, at best, incomplete — and at worst, actively wrong.

The fix isn't another tool. It's one source of truth that connects every lead to its true source, the rep who worked it, and the revenue it produced.

Lead — ad, call, form, or referral
Source — captured automatically, not guessed
Follow-up — instant alert + nurture
Rep — who actually closed it
Revenue — tied back to the original source
What We Found — Live Site Audit

Before we talk strategy, here's what's quietly costing you leads today.

A 20-minute look at rhinofoundationsystems.com surfaced issues that are leaking leads and eroding rankings right now. None of these are visible from the front seat.

01

Your contact email link is dead

The "office@" link on your homepage points to [email protected] — a leftover staging address. Anyone who clicks to email you reaches nothing.

Lost leads, every week
02

Two different phone numbers

Your homepage shows both 801-509-5344 and 801-492-3503. Inconsistent numbers break call tracking, confuse Google's local ranking, and split your attribution at the source.

Attribution broken at the root
03

Images served from a temporary domain

Much of your site loads images from dcu.oau.temporary.site instead of your own domain. It's fragile, hurts image SEO, and breaks the moment that staging site disappears.

SEO bleed + fragility risk
04

Privacy Policy & Terms are empty

Both footer links go to # — placeholders. That's a compliance risk for Google/Meta ad accounts and a hard blocker for compliant SMS follow-up (A2P 10DLC).

Ad + SMS compliance exposure
05

Your SEO pages are now a liability

The templated city pages you're paying ~$9k/mo for are exactly what Google's 2026 updates are penalizing — thin, near-duplicate content. You may be paying to lower your rankings.

Spend working against you
06

Mistargeted & under-built for AI

Your homepage title targets "Salt Lake City" while you're in American Fork serving all of Utah, and the site lacks the structured data AI assistants need to recommend you at all.

Invisible to the next channel

This is what we found from the outside. With access to your accounts, we'll find — and fix — considerably more.

Why This Matters Now

The way customers find foundation repair is changing fast.

Foundation repair is a healthy, growing market — but the channels that win it are shifting under your feet. The companies that adapt their tracking and visibility this year will take share from the ones still guessing.

45%
of consumers now use AI tools to find local services — up from 6% a year ago.
BrightLocal, 2026
1.2%
of local businesses get recommended by ChatGPT. Being in that group is a near-monopoly.
SOCi Local Visibility Index, 2026
~6%
annual growth in the foundation repair market, driven by aging homes & shifting soil.
Industry market reports, 2026
$30k
your current monthly marketing spend — operating without closed-loop ROI tracking.
Per your team
The Approach

One system, built in three phases.

We start with GoHighLevel as your single source of truth — no rip-and-replace, no software you can't manage. We win quickly, then layer in attribution, then growth. Your WordPress site stays live and ranking; paid traffic gets dedicated, tracked landing pages.

Phase 1
Foundation
Weeks 1–3

Stop the leaks. Make every lead visible and followed-up.

  • GoHighLevel set up as your source of truth
  • Instant lead notifications (text + push)
  • Automated speed-to-lead text-back
  • Email & SMS nurture sequences
  • Call tracking consolidated into one system
  • Conversion-built landing pages for paid traffic
Phase 2
Attribution
Weeks 3–6

Connect spend to closed revenue — make your ad dollars self-optimizing.

  • Offline conversion tracking into Google Ads
  • Meta CAPI for closed-revenue signals
  • Sales-rep & pipeline attribution in GHL
  • Estimate Rocket revenue mapped to source
  • Unified ROI dashboard across all channels
  • Clear monthly reporting you can act on
Phase 3
Growth
Month 2+

Scale what works — paid, organic, and AI search.

  • Google & Meta campaign management
  • Modern SEO rebuild (no thin pages)
  • AI/GEO strategy for ChatGPT, Gemini & Perplexity
  • Google Business Profile optimization
  • Automated review-generation engine
  • Ongoing testing & conversion optimization
Investment

Three ways to start. One clear path to grow.

Every tier is built on the same source-of-truth system. Step up as the results compound. Ad spend is paid directly by Rhino to the platforms and is not included below.

Foundation
$3,000/mo
Fix the leaks and own your lead flow. The fastest path to results.
  • GHL source-of-truth CRM build & management
  • Instant lead notifications & speed-to-lead
  • Email & SMS nurture sequences
  • Call tracking consolidation
  • Conversion landing pages
  • Ad management
  • SEO / AI-GEO
Recommended
Growth
$5,000/mo
The full closed loop: leads tracked from ad click to closed job.
  • Everything in Foundation
  • Google Ads management
  • Meta Ads management
  • Offline conversion tracking & attribution
  • Sales-rep & pipeline attribution
  • Unified ROI reporting dashboard
  • SEO / AI-GEO
Market Leader
$7,500/mo
Dominate every channel — paid, organic, and AI search.
  • Everything in Growth
  • Modern SEO rebuild
  • AI/GEO visibility strategy
  • Google Business Profile optimization
  • Automated review engine
  • Priority optimization & testing
  • Replaces your current $9k/mo SEO spend
One-Time Setup
$3,000
CRM architecture, call-tracking wiring, conversion plumbing, and dashboard build. Covers the heavy lift in month one.
À La Carte Ad Management
$1,000 / platform / mo
Google or Meta managed individually if you'd rather not bundle. Flat fee, not a percentage of spend.
SEO + AI/GEO Add-On
$2,500 / mo
Add modern SEO and AI-search visibility to the Growth tier without stepping fully up to Market Leader.
A note on your current spend: even a 20% efficiency gain on $17k of untracked monthly ad spend recovers roughly $3,400/month — before a single campaign is improved. The tracking pays for itself.
Why Elevation Peaks

Built for local Utah businesses that are ready to scale.

Proof it works: a single-page site that tripled a local business

For a Utah home-services client (Champion Sprinklers), one conversion-built, service-area-focused page now drives roughly $20k/month — about 300% of their prior business. Foundation repair is higher-ticket with bigger search demand. The mechanism is the same; the math is bigger.

01 Deep GoHighLevel expertise

We live in GHL daily — funnels, automations, call tracking, and attribution. Your system will be built right and, just as important, built so your team can actually run it.

02 AI-leveraged, lean & fast

We build with modern AI tooling, which means premium output at a fraction of the cost and timeline of a traditional agency. You feel that in our pricing and our speed.

03 Attribution-first, always

We don't sell activity, we sell tracked outcomes. Every channel ties back to closed revenue, so you make decisions on facts — not a vendor's spin.

04 Local, accountable, invested

We're a Utah agency working with Utah operators. Your results are our reputation. You'll always know who's doing the work and what it's producing.

What Happens Next

From handshake to live system in under three weeks.

Choose your starting tier

Pick the package that fits where you want to start. Most clients in your position begin at Growth.

Access & kickoff

We get access to your accounts, run a full audit, and map your current lead flow end to end.

Build the foundation

Source-of-truth CRM, notifications, call tracking, and nurture go live. The leaks stop.

Turn on attribution & scale

Conversion tracking connects spend to revenue, then we scale what the data proves works.